Competitor backlinks
A backlink outreach tool that finds who to ask
A backlink outreach tool that ranks the sites linking to a competitor, finds an email for each that publishes one, and sends from your mailbox.
Cost shown first
Ranked, spam cut
Outreach built in
Free plan: 200 credits a month, 3 integrations, no card
Updated Oct 16, 2026
What it costs to find competitor backlinks by hand
Competitor backlinks analysis starts as a CSV out of a link tool, the emails get guessed one site at a time, and the request goes out from a template. Most of the list was never worth writing to.
The export is every link, not the sites worth asking
Say a competitor has 4,000 backlinks and 300 are worth a request. The export gives you all 4,000, several per site, and sorting out the directories and spam blogs is an afternoon in a spreadsheet.
Finding who to email is the slow part
Each site means opening it, hunting for a contact page, guessing editor@ or firstname@ and hoping it lands. Across 300 sites that is days of guessing, and the bounces show which guesses were wrong.
One template goes to a blog, a directory, and a news site
The link tool does not send, so the list moves to a mail merge with one template. Nobody mentions the page the link sits on or why their readers clicked it, and the follow-up never goes out.
What a backlink outreach tool should find
Each referring site once by default, with what the request needs and what the filters read.
What each site comes with | What it tells you |
|---|---|
Referring site and its domain | Who to ask, once per site by default |
The page the link is on, its title, and the anchor text | What to mention in the request |
The linked page | Which competitor page earned the link |
Backlink rank, domain rank, and page rank | What the link passes and how strong the site is, on 0 to 100 |
Spam score | Whether to rule the site out |
Site type, country, and language | Which sites fit your outreach |
First seen, last seen, and whether it is lost | Whether the link is still live |
Backlink rank is what the link passes. Domain and page rank are the linking site's and page's own standing. All three read on 0 to 100 by default.
A backlink outreach tool that sends the emails
Type the competitor's domain. The sites linking to them arrive sorted by rank with the spam filtered out, each site that publishes an email gets one found, and the request goes out from your mailbox.
Each linking site once, ranked, with the spam cut
A competitor backlinks checker that lists each referring site once, sorted by the rank its link passes. Filter on site rank, spam score, and dofollow, and the sites you rule out are never added.
An email for each site that publishes one
Find company contact emails tries sources cheapest first for a public inbox such as contact@, up to 7.4 credits a site. For sites with none, use the Site email finder agent. Verify email checks each.
A request written for each site, from the link it gave
The outbound agent writes each email from that site's own link: the page it sits on, the anchor text, and the competitor page it points to. The offer comes from your prompt and business context.
Follow-ups run until an editor answers
Email steps go out from your own Google Workspace mailbox on the delays you set. Every reply lands in one inbox, and a reply stops the follow-ups for that site.
New competitor links, added when you approve
Put the table's search on a schedule. Each run prices the new sites linking to the competitor, and the batch is added when you approve it, ready for the same email lookup and outreach.
Win the links your competitors already have
Free plan: 200 credits a month, 3 integrations, no card
One linking site, start to finish
Say your competitor is cleardue.example, and a blog post at pebblestudio.example links to its pricing page with the anchor text 'CRM cleanup checklist'. Find company contact emails returns hello@pebblestudio.example, and Verify email marks it Valid. Point the first step's prompt at the page and anchor text columns, and the email opens on that post. A reply stops the follow-ups.
What a first run costs
Preview five sites with their page and anchor text, then see the price of the list before anything is added. Find company contact emails is up to 7.4 credits a site.
Where a backlink outreach tool sends each site
The source supplies the linking sites or a signal about them. The destination is where the list is worked or where the reply lands.
Export each saved site to HubSpot as a company, with the link's rank, anchor text, and page in properties you add first, so link partners live beside your customers instead of in a CSV.
Run the search on a schedule, approve each new batch of sites linking to the competitor, and export them to a shared Airtable base with their rank and the page.
Point an email sequence at the approved sites, so each editor gets a request written from the link they already gave, with follow-ups until a reply.
Verify email checks each found address before the first email, and the sequence sends only to the ones marked Valid. Export each to HubSpot as a contact with its verdict, in a property you add first.
Write each approved site to Salesforce as an account, with its rank, spam score, and the competitor page it links to in fields you add first, so partnerships and sales read the same list.
When a partner agrees, import that company from HubSpot and export the page, the anchor text, and the deadline to the writers' Google Sheet, so the guest post starts from one brief.
Backlink outreach tool: common questions
How do I find competitor backlinks in Oneprofile?
Open Find leads, choose Find sites linking to a domain, and type the competitor's domain, a subdomain, or one page URL. Preview a sample of five with the page title and anchor text, then save the sites to a new table once the price looks right.
What should a backlink outreach tool do?
Take you from a competitor's links to sent requests. It lists each linking site once, ranked, cuts the spam before anything is added, and finds an email for each site that publishes one. Then it sends a request from your mailbox, with follow-ups that stop when the site replies.
Can I check competitor backlinks free?
Not at no cost: each site the search retrieves costs credits, and the price shows before anything is added. The Free plan gives 200 credits a month with 3 tables and 100 rows per table. Find company contact emails costs nothing when it finds no address.
How do I find who to email at a site that links to a competitor?
Look for the site's public inbox, such as contact@, before guessing a name. In Oneprofile, Find company contact emails tries sources cheapest first, and a lookup that finds nothing is free. Where it finds none, the Site email finder agent can read the site's pages, and that research is charged.
Do I need a separate SEO tool to find the backlinks first?
No. Find sites linking to a domain looks up the backlinks itself, so you type the competitor's domain, a subdomain, or a page instead of importing a CSV. Each site comes with its ranks, spam score, anchor text, and the page the link sits on.
Can I see who links to a competitor every week without re-running the search?
Yes. Save the sites to a table, then set its lead search to run weekly in Table settings. Each run prices the new sites linking to the competitor and waits for your approval, so nothing is added or spent without you. Approved sites are ready for the same email lookup and outreach.
About this article
Utku Zihnioglu
CEO & co-founder
Serial entrepreneur who built infrastructure companies handling billions of requests. Now leads engineering at Oneprofile, which finds the people worth talking to, researches each one, and follows up until they reply.
Drafted with AI from our product docs and code. Utku Zihnioglu answers for what it says.
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