Head to head
Clay vs Lusha: which one gets you better B2B contact data?
Clay chains 150+ data partners in a workflow you build. Lusha sells its own verified contact database, with a waterfall of extra sources behind it from Pro.
Updated Oct 17, 2026
· 10 min read
Rewrote the Oneprofile section and its FAQ answer for this matchup; tool prices as checked on Oct 16.
We make Oneprofile.
Prices checked Oct 16, 2026
The short answer
Clay chains 150+ data partners from $185 a month, and Lusha sells its own database of more than 515 million contacts from $49.90 a month for one seat, both billed monthly. Neither names billing, support, or product tools as a source on its pricing page. Oneprofile reads those tools and writes results back to your CRM from $20 a month, billed monthly.
Clay
Table-based enrichment workflow builder
vs
Lusha
Contact database with published accuracy
Entry paid plan
Launch: $185/mo billed monthly, or $167/mo billed annually
Starter: $49.90/mo billed monthly, or $37.45/mo billed yearly
A five-person team
Launch at $185/mo billed monthly, or $167/mo billed annually
Pro with 5 seats: $219.60/mo billed monthly, or $164.70/mo billed yearly
What a credit buys
Two meters: Actions for platform work, Data Credits from $0.05 for data
1 credit for a verified email, 5 for a phone number
We make Oneprofile, the third option on this page.
Prices checked Oct 16, 2026
Clay vs Lusha, feature by feature
Side by side on where the data comes from, what a credit buys, and what it costs to reach your CRM.
Scroll sideways to see every column.
| Compared on | ClayFrom $185/mo, billed monthly | LushaFrom $49.90/mo, billed monthly, 1 seat |  OneprofileFrom $20/mo, billed monthly |
|---|---|---|---|
| Pricing | |||
| Entry paid plan | Launch: $185/mo billed monthly, or $167/mo billed annuallyPer workspace, unlimited seats; 15,000 actions and 2,500 data credits a month | Starter: $49.90/mo billed monthly, or $37.45/mo billed yearly1 seat; 400 credits a month | Team: $20/mo billed monthly, or $192 a year billed annuallyPer workspace, unlimited seats; 1,000 credits a month |
| A five-person team | Launch at $185/mo billed monthly, or $167/mo billed annuallySeats are unlimited on every plan | Pro with 5 seats: $219.60/mo billed monthly, or $164.70/mo billed yearly2 seats included, 3 added per seat; 600 credits a month | Team at $20/mo billed monthlySeats are unlimited on paid plans; 1,000 credits a month |
| What a credit buys | Two meters: Actions for platform work, Data Credits from $0.05 for data | 1 credit for a verified email, 5 for a phone number | One meter at $0.02 a credit: a work email up to 10 credits, a phone number up to 39.4 |
| Unused credits | Actions reset monthly; Data Credits roll over up to 2x the monthly amount | Monthly plans roll over up to 2x; annual credits reset each year | Paid credits never expire; free credits reset monthly |
| Free plan | 500 actions and 100 data credits a month, 200 rows per table, no phone enrichment | 40 credits a month on 1 seat | 200 credits a month, 3 integrations, 100 rows per table |
| Data | |||
| Where the data comes from | A marketplace of 150+ data partners | Its own database of more than 515 million contacts and 29 million companies | A waterfall of 75+ data sources, plus the tools you connect |
| When the first source has no answer | The next data partner in a waterfall you build | From Pro, the extra data partners an admin turns on, after Lusha's own data | The next data source in an order set for accuracy; a miss costs nothing |
| Records from your own tools | CRM and data warehouse auto-sync from Growth | Its pricing table lists Sources on every plan without naming them | Look up a record in a tool you already connected |
| CRM and API | |||
| Writing results back to your CRM | From Growth: $495/mo billed monthly, or $446/mo billed annuallyPer workspace; Free and Launch do not include CRM integrations | CRM export on every plan, Free included1 credit per record exported to a CRM | On every plan, Free includedFree allows 3 integrations; paid plans from $20/mo have no integration cap |
| API access | HTTP API integrations from Growth; the Clay API on Enterprise | Full API from Pro; strict rate limits on Free and Starter | Read-only API keys on Free; read and write on paid plans |
| Webhooks | From Growth | From Pro | Not offered |
| Outreach | |||
| Outreach in the same tool | Clay's own email sequencer | Automated email sequences on every plan | Email and LinkedIn steps in one sequence; no dialer |
Clay vs Lusha pricing by team size
Lusha's Starter is $49.90 a month billed monthly ($37.45 billed yearly) for one seat, and Pro includes two seats. Clay's Launch costs $185 a month billed monthly ($167 annually) for unlimited seats, so the gap narrows as the team grows.
Clay
Per workspace, sized on two meters (Actions and Data Credits); unlimited seats on every plan
- Free$0500 actions and 100 data credits a month; up to 200 rows per table
- Launch$185/mo15,000 actions and 2,500 data credits a month (180,000 actions and 30,000 data credits a year on annual billing); up to 50,000 rows per table
- GrowthCRM sync from this plan$495/mo40,000 actions and 6,000 data credits a month (480,000 actions and 72,000 data credits a year on annual billing)
- EnterpriseCustom pricingCustom; the FAQ says 100,000+ data credits and 200,000+ actions a month
Prices checked Oct 16, 2026, clay.com/pricing
Lusha
Per account plan with a set number of seats; extra seats on Pro and Premium are bought per seat
- FreeCRM sync from this plan$040 credits a month, 1 seat, no credit card
- Starter$49.90/mo400 credits a month billed monthly; 4,800 credits a year granted upfront billed yearly; 1 seat
- Pro$69.90/mo600 credits a month billed monthly; 7,200 credits a year billed yearly; 2 seats included
- Premium$399.90/mo3,400 credits a month billed monthly; 40,800 credits a year billed yearly; 5 seats included
- ScaleCustom pricingCustom credits and seats
Prices checked Oct 16, 2026, lusha.com/pricing
Oneprofile
One credit meter at $0.02 a credit; unlimited seats on paid plans
- FreeCRM sync from this plan$0200 credits every month, unused free credits reset; up to 3 integrations, 3 tables, and 100 rows per table
- Team$20/mo1,000 credits a month that never expire; unlimited integrations and tables; up to 10,000 rows per table
- Pro$200/mo5,000 credits a month that never expire; unlimited integrations and tables; up to 250,000 rows per table
- EnterpriseCustom pricingCustom credit volume; unlimited seats, tables, rows, and integrations
Prices checked Oct 16, 2026, getoneprofile.ai/pricing
Pricing notes
Lusha Pro with five seats costs $219.60 a month billed monthly or $164.70 billed yearly.
Lusha charges 1 credit for a verified email and 5 for a phone number, and its plan data prices a CRM export at 1 credit per record against 1 per 25 to CSV.
Lusha's monthly plans roll unused credits over up to 2x and annual credits reset each year; Clay's Data Credits roll over up to 2x while Actions reset monthly.
Oneprofile's Team plan is $20 a month billed monthly for 1,000 credits and unlimited seats; Pro is $200 a month billed monthly for 5,000 credits.
Clay vs Lusha: strengths and limitations
Clay
Best for: Teams with someone to build and own enrichment logic
Clay is a GTM data platform sitting over a marketplace of 150+ data and AI data sources. One contract reaches all of them, and a single lookup can cascade through several data sources in sequence or go to an AI research agent instead. It sells to growth and GTM engineering teams who would rather design the enrichment logic themselves than accept a tool's fixed schema.
Does well
One field, several data sources behind it
Claygent researches what nobody sells as a field
Falls short
Two meters make the bill hard to predict
CRM sync waits for the Growth plan
Entry price: $185/mo (Launch, billed monthly)
Source: clay.com/pricing
Lusha
Best for: Reps who want verified contact data on a self-serve plan
Lusha licenses a B2B contact database it builds itself: more than 515 million verified contacts and 29 million companies by its own count. It leads with published accuracy figures rather than database size, runs a waterfall of extra data sources behind its own data from Pro, and lists an MCP server on every plan, Free included.
Does well
It publishes an accuracy number and stands on it
Compliance on the record
Falls short
A credit is not one record
Exporting to a CRM costs extra credits
Entry price: $49.90/mo (Starter, billed monthly)
Source: lusha.com/pricing
Clay vs Lusha: which should you pick?
Clay
Best for: Teams with someone to build and own enrichment logic
Choose Clay if someone on your team enjoys building enrichment logic and you want coverage no single database can match.
Lusha
Best for: Reps who want verified contact data on a self-serve plan
Choose Lusha if you want verified contact data on a self-serve plan today, with published accuracy figures and listed certifications behind it.
Oneprofile
Choose Oneprofile if the accounts are already in your CRM and you want them enriched, scored, and kept current on one meter, with unlimited seats from $20 a month billed monthly.
Free plan: 200 credits a month, 3 integrations, no card
The gap Clay vs Lusha both leave in your CRM
Oneprofile sets the data source order for you, checks the address as its own step, and keeps your CRM current on a schedule.
Context no contact database sells
A verified email tells you how to reach someone, not whether to. Look up your own data reads the account's records from Stripe, Zendesk, or Postgres, so what they pay, what they asked support and how they use your product sit beside the contact data you bought.
CRM records kept current, not just filled
Import accounts from HubSpot, Salesforce, Pipedrive, or Attio on a schedule, enrich them, and write the results to the fields you map. When a scheduled re-run finds a changed value, such as a contact who moved, the export pushes it to the CRM. Free covers 3 integrations, and Team at $20 a month billed monthly has no cap.
Find first, then verify
Oneprofile asks data sources one at a time in an order chosen for accuracy and stops at the first one that returns an email. Verifying that address is a separate step at up to 0.8 credits, so you decide which records need it. A lookup that finds nothing costs nothing.
The most a lookup can cost, shown first
Every enrichment shows its maximum before it runs, on one meter at $0.02 a credit: a work email costs up to 10 credits ($0.20) and a phone number up to 39.4 ($0.788). Seats are unlimited on paid plans, paid credits never expire, and extra credits cost the same $0.02 a credit.
Know which contacts to call first
The ICP scorer gives each account a fit band, a 0-100 score, and the facts behind it, for 3 credits a scored account. With the score and its reasons in your CRM, reps start with the accounts that fit best instead of whoever has a phone number.
Clay vs Lusha: common questions
Lusha vs Clay: which is better for B2B contact data?
Neither wins outright. Lusha is better when you want verified contacts backed by its published 98% email accuracy figure; Clay wins when coverage matters more than any one source and someone owns the logic. If the accounts are in your CRM, Oneprofile enriches them from $20 a month billed monthly.
Clay vs Lusha pricing: which one costs more?
Lusha is cheaper to start: Starter is $49.90 a month billed monthly ($37.45 yearly) for one seat, against Clay's Launch at $185 a month billed monthly ($167 annually). On the free plans, Lusha gives 40 credits a month and Clay 500 actions plus 100 data credits.
Do Clay and Lusha sync enriched data back to my CRM?
Both do, on different terms. Clay's CRM auto-sync starts on Growth at $495 a month billed monthly ($446 annually). Lusha includes CRM integrations on every plan, Free included, and its plan data prices a CRM export at 1 credit per record.
Can I use Clay and Lusha together?
Yes. Lusha publishes a Clay integration, so Lusha can supply verified emails and phone numbers inside a Clay workflow. The cost is two subscriptions, three meters between them, and two places your data sits before the CRM sees it.
Clay or Lusha for a five-person sales team?
On monthly billing Clay is cheaper at five seats: Launch is $185 a month for unlimited seats, against $219.60 for Lusha Pro with five seats ($164.70 billed yearly, close to Clay's $167 annual price). Oneprofile's Team plan is $20 a month billed monthly with unlimited seats.
Clay vs Lusha: what does Oneprofile do differently?
It sets the data source order for you, verifies the address as a separate step, and adds your own systems as sources. Stripe, Zendesk, and Postgres records sit beside the contact data, and every integration is included from $20 a month billed monthly.
About this article
Utku Zihnioglu
CEO & co-founder
Serial entrepreneur who built infrastructure companies handling billions of requests. Now leads engineering at Oneprofile, which finds the people worth talking to, researches each one, and follows up until they reply.
Drafted with AI from our product docs and code. Utku Zihnioglu answers for what it says.