Head to head
Clay vs ZoomInfo: which one actually fills your CRM?
Clay puts 150+ data partners behind a workflow you build. ZoomInfo licenses its own database by quote and sells GTM AI credits pay-as-you-go.
Published by
Oneprofile
Updated Oct 17, 2026
· 9 min read
Rewrote the Oneprofile section and its FAQ answer for this matchup; tool prices as checked on Oct 16.
We make Oneprofile.
Prices checked Oct 16, 2026
The short answer
Clay chains 150+ data partners from $185 a month billed monthly, while ZoomInfo quotes its platform and sells GTM AI credits pay-as-you-go from $20 with no seat fees. Neither names billing, support, or product tools as a source on its pricing pages. Oneprofile reads those tools and writes results back to your CRM from $20 a month, billed monthly.
Clay
Table-based enrichment workflow builder
vs
ZoomInfo
Enterprise B2B data platform
Entry paid plan
Launch: $185/mo billed monthly, or $167/mo billed annually
Platform packages are quote only; GTM AI by ZoomInfo is pay-as-you-go from $20
What the bill is based on
Two meters: Actions for platform work and Data Credits for data
Licenses plus credits, one per exported profile; GTM AI sells data and AI credits
What buyers report paying
Prices are published
Vendr's median: $33,500 a year across 1,577 purchases
We make Oneprofile, the third option on this page.
Prices checked Oct 16, 2026
Feature-by-feature comparison
Side by side on where the data comes from, what it costs, and what it takes to get a record into your CRM.
Scroll sideways to see every column.
| Compared on | ClayFrom $185/mo, billed monthly | ZoomInfoQuote only |  OneprofileFrom $20/mo, billed monthly |
|---|---|---|---|
| Pricing | |||
| Entry paid plan | Launch: $185/mo billed monthly, or $167/mo billed annuallyPer workspace, unlimited seats; 15,000 actions and 2,500 data credits a month | Platform packages are quote only; GTM AI by ZoomInfo is pay-as-you-go from $20Platform: licenses, credits, and add-ons by quote. GTM AI: credits, no seat fees, no contract | Team: $20/mo billed monthly, or $192 a year billed annuallyPer workspace, unlimited seats; 1,000 credits a month |
| What the bill is based on | Two meters: Actions for platform work and Data Credits for data | Licenses plus credits, one per exported profile; GTM AI sells data and AI credits | One credit meter; no seat fees |
| What buyers report paying | Prices are publishedLaunch from $185/mo, Growth from $495/mo, billed monthly | Vendr's median: $33,500 a year across 1,577 purchasesVendr data, last updated February 2026; low $7,240, high $156,042 | Prices are publishedTeam from $20/mo; Pro is a $100 platform fee plus credits at $0.02 |
| Free plan | 500 actions and 100 data credits a month, 200 rows per table | A free trial, typically 7 days; GTM AI gives 1,000 data and 1,000 AI credits once at signup | 200 credits a month, 3 integrations, 100 rows per table |
| Seats | Unlimited on every plan | Priced per license on the platform; GTM AI has no seat fees | 1 on Free; unlimited on every paid plan |
| Data | |||
| Where the data comes from | A marketplace of 150+ data partners | Its own contact and company database | A waterfall of 75+ data sources, plus the tools you connect |
| When the first source has no answer | The next data partner in a waterfall you build | Not stated for the platform; GTM AI Enterprise lists an audience waterfall across 25+ data partners | The next data source in an order set for accuracy; a miss costs nothing |
| Records from your own tools | CRM and data warehouse auto-sync from Growth | Not listed on its pricing pages | Look up a record in a tool you already connected |
| CRM, signals, and outreach | |||
| Writing results back to your CRM | From Growth: $495/mo billed monthly, or $446/mo billed annuallyPer workspace; Free and Launch do not include CRM integrations | CRM integrations are listed in ZoomInfo ProfessionalQuote only | On every plan, Free includedFree allows 3 integrations; paid plans from $20/mo have no integration cap |
| Signals and intent | Job change, company news, and social signals from Launch; web intent from Growth | Buyer intent from Copilot Advanced; Streaming Intent is an add-on | Lead searches on signals such as job changes, X posts, and companies hiring |
| Outreach in the same tool | Clay's own email sequencer | AI email writing and dialing in Professional; export to Outreach or Salesloft from Copilot Advanced | Email and LinkedIn steps in one sequence; no dialer |
Clay vs ZoomInfo pricing: published vs quoted
Clay publishes its plans: Launch is $185 a month billed monthly or $167 billed annually. ZoomInfo's platform packages are quote only, priced on features, licenses, and credits, while GTM AI by ZoomInfo sells credits pay-as-you-go from $20 with no seat fees.
Clay
Per workspace, sized on two meters (Actions and Data Credits); unlimited seats on every plan
- Free$0500 actions and 100 data credits a month; up to 200 rows per table
- Launch$185/mo15,000 actions and 2,500 data credits a month (180,000 actions and 30,000 data credits a year on annual billing); up to 50,000 rows per table
- GrowthCRM sync from this plan$495/mo40,000 actions and 6,000 data credits a month (480,000 actions and 72,000 data credits a year on annual billing)
- EnterpriseCustom pricingCustom; the FAQ says 100,000+ data credits and 200,000+ actions a month
Prices checked Oct 16, 2026, clay.com/pricing
ZoomInfo
Platform: annual quote on licenses, credits, and add-ons. GTM AI: pay-as-you-go credits, no seat fees
- ZoomInfo Professional, Copilot Advanced, Copilot Enterprise (sales packages)Custom pricingA predetermined number of monthly credits per package; one credit per exported profile
- Demand, ABM Lite, ABM Enterprise (marketing packages)Custom pricingDemand includes 75,000 credits; ABM Enterprise 150,000 credits
- GTM AI FreeFree1,000 data credits and 1,000 AI credits at signup, no credit card
- GTM AI pay-as-you-goExtra credits from $20; data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each
Prices checked Oct 16, 2026, zoominfo.com/pricing
Oneprofile
One credit meter at $0.02 a credit; unlimited seats on paid plans
- FreeCRM sync from this plan$0200 credits a month; up to 3 integrations, 3 tables, and 100 rows per table
- Team$20/mo1,000 credits a month that never expire; unlimited integrations and tables; up to 10,000 rows per table
- Pro$200/mo5,000 credits a month that never expire; unlimited integrations and tables; up to 250,000 rows per table
- EnterpriseCustom pricingCustom credit volume; unlimited seats, tables, rows, and integrations
Prices checked Oct 16, 2026, getoneprofile.ai/pricing
Pricing notes
Vendr's median ZoomInfo buyer pays $33,500 a year across 1,577 purchases (Vendr data, last updated February 2026).
GTM AI by ZoomInfo grants 1,000 data and 1,000 AI credits once at signup; data credits are $0.38 each at the $1,000 spend tier, and AI credits $0.05.
Clay starts CRM auto-sync on Growth at $495 a month billed monthly ($446 annually).
Oneprofile's Team plan is $20 a month billed monthly for 1,000 credits and unlimited seats; Pro is a $100 platform fee plus credits at $0.02.
Clay vs ZoomInfo: strengths and limitations
Clay
Best for: Teams that want to build multi-source workflows today
Clay is a GTM data platform built around a spreadsheet-style table. Every column can call an enrichment data source from its marketplace, run a waterfall across several of them, or hand the row to an AI research agent. It is aimed at growth and GTM engineering teams who would rather design the enrichment logic themselves than accept a tool's fixed schema.
Does well
150+ data partners behind one lookup
AI research for every record
Falls short
Two meters make the bill hard to predict
CRM sync waits for the Growth plan
Entry price: $185/mo (Launch, billed monthly)
Source: clay.com/pricing
ZoomInfo
Best for: Enterprise teams that buy data through a sales contract
ZoomInfo licenses its own B2B contact and company database, sold to sales and marketing teams in quoted packages such as Professional and Copilot. Buyer intent comes with Copilot Advanced. GTM AI by ZoomInfo is a separate self-serve product that sells data and AI credits pay-as-you-go.
Does well
One database, one tool to answer to
Intent signals built into the packages
Falls short
The platform is quote only
CRM integrations come inside a quote
Entry price: Quote only (Platform; GTM AI from $20)
Source: zoominfo.com/pricing
Clay vs ZoomInfo: which should you pick?
Clay
Best for: Teams that want to build multi-source workflows today
Choose Clay if you want to build multi-source enrichment workflows yourself and start today without talking to anyone in sales.
ZoomInfo
Best for: Enterprise teams that buy data through a sales contract
Choose ZoomInfo if you run intent-led ABM plays and have the budget for a quoted platform contract.
Oneprofile
Choose Oneprofile if the accounts are already in your CRM and you want them enriched from your own tools as well as data sources, scored and written back, from $20 a month billed monthly.
Free plan: 200 credits a month, 3 integrations, no card
The gap Clay vs ZoomInfo both leave
Oneprofile reads the signals already in your own tools and writes the result back to your CRM on the $20 plan. Unlike ZoomInfo, its plans are published.
Signals from the tools you already run
Intent data estimates who is researching a topic. Your own tools record what accounts actually did: a plan change in Stripe, a run of tickets in Zendesk, a usage drop in your product database. Look up your own data reads those records and puts them beside third-party data, so one score weighs both.
CRM write-back without a sales call
Import accounts from HubSpot, Salesforce, Pipedrive, or Attio on a schedule, enrich them, and write the results to the fields you map. It comes with the published Team plan at $20 a month billed monthly, with no integration cap and no fee for writing back, and Free covers 3 integrations.
Coverage that is not tied to one database
No single database covers every account. Oneprofile asks data sources one at a time in an order chosen for accuracy and stops at the first answer, so a gap in one tool's data is filled by the next. You pay for the data source that answered, and a lookup that finds nothing costs nothing.
Prices on the page, not in a quote
Every enrichment shows the most a record can cost before it runs, on one meter at $0.02 a credit. A work email costs up to 10 credits and a phone number up to 39.4. Plans and extra credits are listed on the pricing page, and credits never expire.
An ABM list that ranks itself
The ICP scorer gives each account a fit band, a 0-100 score, and the facts behind it, for 3 credits a scored account. Export the score and its reasons to your CRM, and the target list sorts itself, with every rep able to see why an account made the cut.
Clay vs ZoomInfo: common questions
Clay vs ZoomInfo: which is better for data enrichment?
Neither wins outright. Clay is better when you want several data sources behind one lookup and logic built your way; ZoomInfo fits enterprise teams running intent-led plays. If the accounts you care about are already in your CRM, Oneprofile enriches and scores them from $20 a month billed monthly.
Clay vs ZoomInfo pricing: which one costs more?
ZoomInfo's platform, in most cases: it is sold by quote, and Vendr's median buyer pays $33,500 a year. Clay publishes Launch at $185 and Growth at $495 a month, billed monthly. GTM AI by ZoomInfo is the exception, sold pay-as-you-go from $20.
Do Clay and ZoomInfo sync enriched data back to my CRM?
Both can, at a price. Clay's CRM auto-sync starts on Growth at $495 a month billed monthly ($446 annually). ZoomInfo lists CRM integrations in its Professional package, which is quote only.
Can I use Clay and ZoomInfo together?
Yes, and the ZoomInfo vs Clay choice does not have to be either-or: ZoomInfo can supply the records its database holds while Clay researches the rest. The cost is two contracts, two meters, and two places your data sits before it reaches the CRM.
Clay or ZoomInfo for a five-person sales team?
Clay is the easier fit: Launch is $185 a month billed monthly with unlimited seats, while ZoomInfo's platform is quoted per license. A five-person team that mostly needs its CRM enriched and scored can do that on Oneprofile's Team plan at $20 a month billed monthly.
What does Oneprofile do that Clay and ZoomInfo don't?
It reads the signals in your own tools: Stripe, Zendesk, and Postgres records enrich accounts beside third-party data. CRM write-back is on the Team plan at $20 a month billed monthly, where Clay starts CRM sync on Growth. Unlike ZoomInfo, its plans are published, with no quote and no sales call.
About this article
Oneprofile
Publisher of this page
Oneprofile finds the right people, enriches them, and helps you reach them.
Drafted with AI from our product docs and code, and published by Oneprofile.