Clay alternatives & competitors in 2026
Five Clay competitors compared on pricing, CRM sync, and integrations, with every price dated and taken from the tool's own pricing page.
Quick picks
Bitscale
$349/mo (Growth, billed monthly)
Best for: SOC 2 Type II and hand-tuned waterfall control
Databar
$99/mo (Build, billed monthly)
Best for: Enrichment driven from code or an AI agent
Airscale
$49/mo (Starter, billed monthly)
Best for: Bulk company and profile lookups on a small plan
Lusha
$49.90/mo (Starter, billed monthly)
Best for: Verified contact data for one or two reps
Oneprofile
$20/mo (Team, billed monthly)
Best for: CRM enrichment from your own billing, support, and product data
Prices checked Oct 16, 2026
Run CRM import and write-back on one credit meter: start on the Free plan.
Free plan: 200 credits a month, 3 integrations, no card
Almost nobody shops for Clay alternatives because the product disappointed them. They shop because the invoice arrived with two numbers on it and neither one was the number they budgeted for.
Bitscale, Databar, Airscale, Lusha, and Oneprofile are the five Clay alternatives worth evaluating in 2026. For CRM enrichment, Oneprofile, which we make, is the pick: its Team plan is $20 a month billed monthly, with CRM import, write-back, and all 142 integrations included, while Clay's CRM sync starts on Growth at $495 a month billed monthly ($446 billed annually).
What is Clay
Clay (clay.com) is a spreadsheet-style table for go-to-market data. You load a list of accounts or people, add enrichment columns that draw on a marketplace of 150+ data partners (the count on Clay's pricing page), run waterfalls that ask those data sources in order until one returns an answer, and hand records to Claygent, its web-research agent. It is the reference point for the whole category, which is why most people shopping for Clay alternatives are not looking for something Clay cannot do. They are looking for the same work at a price they can forecast.
Clay strengths and limits
Worth saying plainly before the criticism starts: nobody arrives at a Clay alternatives page because the product is bad.
Pros
A marketplace of 150+ data partners by Clay's own count, with waterfall enrichment that stops as soon as a data source answers
Claygent, a web-research agent that returns structured answers with a full reasoning trace
Clay University courses, live cohorts, and certifications, which matter more than they sound when you are learning the builder
SOC 2 Type II and ISO 27001 certification, so procurement is rarely the blocker
No Data Credits or Actions when an enrichment returns nothing, your own API key costs one Action and no Data Credit, and seats are unlimited on every plan
Cons
Two separate meters. Actions bill platform work, Data Credits buy marketplace data, each sits on its own slider, and token-heavy AI models bill by actual tokens
CRM auto-sync, warehouse sync, HTTP API integrations, and webhook automation all start on Growth: $495 a month billed monthly, or $446 billed annually
Actions never roll over, Data Credits roll over only up to 2x the monthly amount, and extra Data Credits carry a 30% premium
The free plan caps tables at 200 rows and leaves out phone enrichment, which is enough to demo and not enough to work
The Clay API itself is Enterprise only, on custom pricing with an annual commitment
Why look for Clay alternatives
Your bill has two variables instead of one, and finance wants a number before the month starts, not after
The features that turn Clay from a list builder into infrastructure sit on Growth, and CRM write-back is one of them
Nobody on the team has the hours it takes to get comfortable with the builder, and the teams that do well with Clay usually have a dedicated ops person
Clay sells data about strangers, and the thing you actually want scored is what your existing accounts did in Stripe, Zendesk, and your product. That data reaches a Clay table through warehouse sync or HTTP API integrations, both from Growth
You are spending more per enriched contact than the underlying data costs, and you know it
Plans and features side by side
Every price below comes from the tool's own pricing page, checked on Oct 16, 2026, and says how it is billed.
Clay | Bitscale | Databar | Airscale | Lusha | Oneprofile | |
|---|---|---|---|---|---|---|
Free plan | 500 actions and 100 data credits a month | 200 credits a month, per its FAQ | No: 100 trial credits, once | No: 14-day trial | 40 credits a month, 1 seat | 200 credits a month |
Entry paid plan | $185/mo billed monthly | $349/mo billed monthly | $99/mo billed monthly | $49/mo billed monthly | $49.90/mo billed monthly | $20/mo billed monthly |
Seats | Unlimited | Not stated | 3 editors on Build | Unlimited users | 1 on Starter | Unlimited |
CRM import and write-back on the entry plan | ✗ (from Growth) | HubSpot (Salesforce from Booster) | ✓ | HubSpot | CRM integrations on every plan | ✓ |
Reads your own billing, support, and product tools | Through warehouse sync or HTTP API integrations, from Growth | ✗ | ✗ | ✗ | ✗ | ✓ |
Public API | Enterprise | ✓ | ✓ | ✓ | Full from Pro, rate-limited on Free and Starter | ✓ |
Source new people and companies | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Email sequences | ✓ | Exports to a sequencer | Exports to a sequencer | Exports to a sequencer | ✓ | ✓ |
LinkedIn steps in sequences | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
SOC 2 Type II | ✓ | ✓, per its FAQ | Not listed | Not listed | ✓ | ✗ |
Get started free and run your first enrichments on the Free plan's 200 credits a month.
What Clay costs
Clay bills per workspace on two meters, Actions and Data Credits. Launch is $185 a month billed monthly ($167 billed annually); Growth, where CRM sync starts, is $495 billed monthly ($446 billed annually). Prices checked Oct 16, 2026.
Clay
Per workspace, sized on two meters (Actions and Data Credits); unlimited seats on every plan
- Free$0500 actions and 100 data credits a month; up to 200 rows per table
- Launch$185/mo15,000 actions and 2,500 data credits a month (180,000 actions and 30,000 data credits a year on annual billing); up to 50,000 rows per table
- GrowthCRM sync from this plan$495/mo40,000 actions and 6,000 data credits a month (480,000 actions and 72,000 data credits a year on annual billing)
- EnterpriseCustom pricingCustom; the FAQ says 100,000+ data credits and 200,000+ actions a month
Prices checked Oct 16, 2026, clay.com/pricing
Clay Growth taken apart: $205 for 40,000 Actions plus $290 for 6,000 Data Credits, $495 billed monthly. Oneprofile Team: $20 for 1,000 credits, billed monthly.
Clay alternatives at a glance
Bitscale
Best for: SOC 2 Type II and hand-tuned waterfall control
Bitscale sits closest to Clay: an enrichment workspace with 15 named buying signals and a waterfall whose order you set. Growth is $349 a month billed monthly ($314 billed annually) for 15,000 credits and carries HubSpot sync; Salesforce starts on Booster at $799 a month billed monthly. Its pricing FAQ says the free plan gives 200 credits a month and lists SOC 2 Type II and ISO 27001.
Does well
Its pricing FAQ lists SOC 2 Type II and ISO 27001
15 named buying signals and a waterfall order you control
Falls short
Paid plans start at $349 a month, billed monthly
Salesforce waits for Booster at $799 a month, billed monthly
Entry price: $349/mo (Growth, billed monthly)
Source: bitscale.ai/pricing
Databar
Best for: Enrichment driven from code or an AI agent
Databar runs one credit meter over 100+ data partners, charges nothing for a request that returns no data, and estimates a run's credits before it starts. Its developer surface is the deepest here: a REST API, an SDK, a CLI, and a hosted MCP server. Build is $99 a month billed monthly ($87 billed annually) for 5,000 credits and three editors, with CRM sync included. There is no free plan, only 100 trial credits per workspace.
Does well
A REST API, an SDK, a CLI, and a hosted MCP server
CRM sync on the entry plan, $99 a month billed monthly
Falls short
No free plan: 100 trial credits per workspace, once
Three editors on Build, and credits roll over for one month only
Entry price: $99/mo (Build, billed monthly)
Source: databar.ai/pricing
Airscale
Best for: Bulk company and profile lookups on a small plan
Airscale sells lead sourcing and enrichment from 30+ data partners on one credit balance. Starter is $49 a month billed monthly ($490 a year) for 4,000 credits, with unlimited users and credits that never expire while you stay subscribed. Its email and mobile endpoints can be called from a Clay HTTP column, so you can cut cost without migrating. Exports go to HubSpot, a webhook, and three sequencers, and it offers a 14-day free trial instead of a free plan.
Does well
Unlimited users, and credits never expire while you subscribe
Callable from a Clay HTTP column, so you can keep Clay
Falls short
No free plan, only a 14-day free trial
Bring-your-own keys and HTTP API enrichments start on Growth
Entry price: $49/mo (Starter, billed monthly)
Source: airscale.io/pricing
Lusha
Best for: Verified contact data for one or two reps
Lusha is a contact database first: more than 515 million contacts and 29 million companies by its own count, with published accuracy of 98% on email and 86% on phone. It checks its own data before the extra data sources an admin turns on from Pro. Starter is $49.90 a month billed monthly ($37.45 billed yearly) for one seat, with a rate-limited API; full API access, webhooks, and signals start on Pro at $69.90 a month billed monthly, with two seats.
Does well
Published accuracy: 98% on email, 86% on phone
SOC 2 Type II, ISO 27001, and ISO 27701 together
Falls short
One seat on Starter and two on Pro; more seats cost extra
Full API access, webhooks, and signals start on Pro
Entry price: $49.90/mo (Starter, billed monthly)
Source: lusha.com/pricing
Oneprofile
Best for: CRM enrichment from your own billing, support, and product data
Oneprofile reads your own systems as enrichment sources. Its 142 integrations read data in, write it back, or both, so Stripe, Postgres, Zendesk, and PostHog data enrich each account beside data source lookups, and the result writes back to your CRM. It also finds people and companies, finds work emails, and lets you check each address in a separate step, and runs email and LinkedIn sequences with replies in one inbox. Team is $20 a month billed monthly for 1,000 credits that never expire, with every integration included.
Does well
CRM import and write-back on the $20 Team plan, billed monthly
One credit meter, and every enrichment shows its cost first
Falls short
Oneprofile holds no SOC 2 certification yet, so a deal that runs through an enterprise security review clears faster with Clay.
Keep Clay, or switch
Keeping Clay?
Keep the Clay tables your ops person built, and run CRM enrichment from your own billing, support, and product data in Oneprofile. CRM import and write-back are on the $20 Team plan, billed monthly.
1
List what you actually run
Open your busiest Clay tables and note the enrichments that run every week and the CRM fields they fill.
2
Connect your CRM
Connect it to Oneprofile and import your records. The Free plan covers up to 3 integrations and 100 rows per table.
3
Add the same enrichments
Add each one. Oneprofile picks the data sources and their order, and shows the cost before anything runs.
4
Run a first batch
Run the first 10 records and compare the answers with Clay's before you run the rest.
5
Write results back
Map each result to a field your CRM already has, test it on a few records, then export.
Free plan: 200 credits a month, 3 integrations, no card
More Clay alternatives worth a look
Apollo.io sells a contact database with email sequences and a dialer in one login, priced per seat: Basic is $65 a seat a month billed monthly. When its own data comes up empty, its waterfall falls back to 20+ data partners. See Clay vs Apollo.
ZoomInfo sells its platform on quote-only plans, and its GTM AI product lists pay-as-you-go credits from $20. See Clay vs ZoomInfo.
How we compared
Where the facts come from
Each tool's prices and plans come from its own pricing page, read on the date shown. Oneprofile's come from our own plan and enrichment catalogs. We make Oneprofile, and we do not score or star-rate tools.
What changed
Prices re-checked Oct 16, 2026; Clay, Bitscale, Databar, Lusha, and Airscale facts corrected.
Sources and dates checked
Prices and plan facts were read from each tool's own pricing page on Oct 16, 2026, in monthly and annual billing where the page offers both, and every price on this page says how it is billed. Oneprofile's prices come from its own pricing page.
Clay: clay.com/pricing and clay.com/waterfall-enrichment, checked Oct 16, 2026
Bitscale: bitscale.ai/pricing, bitscale.ai/mcp-guide, and docs.bitscale.ai, checked Oct 16, 2026
Databar: databar.ai/pricing and docs.databar.ai/mcp-server, checked Oct 16, 2026
Airscale: airscale.io/pricing, checked Oct 16, 2026
Lusha: lusha.com/pricing, lusha.com/data-accuracy-faq, and lusha.com/waterfall-enrichment, checked Oct 16, 2026
Oneprofile: getoneprofile.ai/pricing, checked Oct 16, 2026
Signal counts, compliance badges, and export options that are not on a pricing page come from our reads of each tool's public site in October 2026.
Clay alternatives: common questions
What is the best Clay alternative for CRM enrichment?
Oneprofile, which we make. Its $20 Team plan, billed monthly, includes CRM import and write-back and reads your own billing, support, and product data. Databar syncs CRMs on its $99 entry plan; Bitscale has HubSpot sync from $349 a month and Salesforce from $799, billed monthly.
Is there a free Clay alternative?
Yes. Oneprofile gives 200 credits a month, Bitscale's FAQ says 200 credits a month, and Lusha gives 40 credits a month on one seat. Databar offers 100 trial credits once and Airscale a 14-day trial. Clay's own free plan has 500 actions and 100 data credits a month, with 200 rows per table.
Why do teams say Clay is hard to forecast?
Clay meters two units. Actions cover platform work and Data Credits buy marketplace data, each sized on its own slider, and token-heavy AI models bill by actual tokens. Two meters means two numbers to predict before the month starts.
Do I have to leave Clay to use another enrichment tool?
No. If a tool exposes an HTTP API, you can call it from a Clay column and keep the table where it is; Airscale documents exactly that. Clay's HTTP API integrations start on Growth, $495 a month billed monthly or $446 billed annually, which is often what forces the decision.
How do Clay competitors compare on cost?
Compare dollars per finished record, not credits: every tool sets its own credits per operation. On Oneprofile a work email costs up to 10 credits ($0.20), and a lookup that finds nothing costs nothing. Clay's Data Credits start at $0.05 each, and Bitscale's FAQ puts a typical email at 1 credit.
Who are Clay's main competitors?
Bitscale, Databar, Airscale, Lusha, and Oneprofile do Clay's job of finding and enriching records across many data sources. Apollo.io and ZoomInfo come up too, but both are built around their own contact databases rather than a data marketplace.
About this article
Oneprofile
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Oneprofile finds the right people, enriches them, and helps you reach them.
Drafted with AI from our product docs and code, and published by Oneprofile.