Updated Oct 16, 2026
Inbound lead enrichment
Inbound lead enrichment, scored
New signups get the company, size, and role your form never asked for, plus a fit score with its reason, written to your CRM.
Every new signup
142 integrations
CRM write-back
Free plan: 200 credits a month, 3 integrations, no card
Speed to lead breaks when the research is manual
Most inbound forms collect an email and a name. Everything a rep needs to decide whether to call, and how fast, has to be found somewhere else first.
An email address is the whole lead
ana@acme.example signs up. You have no company, no headcount, no funding stage, no idea whether this is a solo founder kicking tires or a 400-person account with a budget.
Manual research is what kills speed to lead
Say a rep spends ten minutes a lead on LinkedIn, the company site, and your billing tool. At twenty signups a day, most of a morning is gone before the first reply goes out.
Nobody checks whether they already pay you
The most useful fact about an inbound signup is usually already in your Stripe, Zendesk, or product analytics. Routing happens without it, so existing customers land in a cold outbound sequence.
What enrichment adds to an inbound lead
A short form asks for an email and little else. Enrichment adds the company, size, and role the form used to ask for, and your own tools add the rest.
Field | Signup form | After enrichment |
|---|---|---|
ana@acme.example | ana@acme.example | |
Company | Not asked | Acme Analytics, 120 employees (third-party data) |
Role | Not asked | Head of RevOps (third-party data) |
Billing | Not asked | Pro plan since March (your Stripe) |
Support | Not asked | One open ticket about SSO (your Zendesk) |
Fit score | None | 81, a strong fit, with the reason beside it |
Example lead with invented data. Each cell names where its value came from.
How Oneprofile does inbound lead enrichment
Every signup that reaches your CRM or signup tool is pulled in, enriched and scored against your ICP, and the result goes back to your CRM.
Enrichment on every new signup
New signups are pulled in when the connected tool refreshes, as often as hourly, then data sources fill company, headcount, role, and tech stack. A lookup that finds nothing costs nothing.
Enrich inbound leads from Stripe, Zendesk, and PostHog
Your own Stripe, Zendesk, and PostHog enrich the lead too. Whether the signup already pays you, what they complained about last month, what they did in the product: it sits beside the bought data.
AI handles inbound lead qualification
AI reads everything known about the lead, scores it against your ICP and writes the reason next to the number. Your rep sees why a lead scored 91 before they open the tab.
Inbound leads back to your CRM and outreach
The score, the reason, and every enriched field write back to CRM properties you create once. Save the qualified slice as a view and an email and LinkedIn sequence enrols from it.
CRM write-back at $20
Inbound enrichment needs a scheduled import and a write-back, so neither sits behind a higher tier. The 142 integrations read data in, write it back, or both on every paid plan.
Enrich and score every new signup
Free plan: 200 credits a month, 3 integrations, no card
What a first run costs
Import last week's signups and see the most the run can cost before it starts, then read what each one gets. The Free plan includes 200 credits a month and 3 integrations.
Inbound lead enrichment pairs teams set up first
The source holds the signup or the context. The destination is where your rep actually works.
New Typeform submissions are pulled in on the refresh you set, as often as hourly, then enriched, scored, and written to HubSpot.
Match a new signup against your Stripe customers so Attio shows an existing or churned account before it is treated as new.
Pull PostHog product activity onto the inbound lead so Salesforce qualification uses what they did, not just their job title.
Bring open Zendesk tickets onto the record so a HubSpot rep sees the support history before sending the first reply.
Save the qualified slice of your HubSpot inbound leads as a view and an email and LinkedIn sequence enrols from it, with the score ready as a variable.
Calendly bookings are pulled in on the refresh you set, then enriched and scored, and the company, role, and fit score are written to Pipedrive.
Inbound lead enrichment: common questions
What is inbound lead enrichment?
Inbound lead enrichment fills in everything a signup form did not ask for: company, headcount, role, tech stack, and whatever your own tools know about the account. New signups are enriched as each scheduled refresh pulls them in.
How fast does an inbound lead get enriched?
New signups are pulled in when the connected tool refreshes, as often as hourly, then enriched and scored. The score and its reason reach your CRM when the write-back column next runs, on the schedule you set.
Does CRM write-back cost extra?
No. The 142 integrations read data in, write it back, or both on every paid plan, starting at $20 a month. Importing signups and writing results back to the CRM are the two things inbound enrichment cannot run without, so neither is gated behind a higher tier.
Can I enrich inbound leads with Stripe or my own database?
Yes. Stripe, Zendesk, PostHog, and Postgres are four of the 142 integrations that can enrich the same lead as the bought data. That is how a signup gets flagged as an existing customer or a churn risk before anyone routes it.
What happens to leads that do not match my ICP?
They still get enriched and scored, with the reason written down, so a poor fit is a decision you can read rather than a lead that vanished. A lookup that finds nothing costs nothing, and the scorer charges for each lead it scores.
How much does inbound lead enrichment cost?
One credit meter, with a published price per operation and the run's cost shown before it starts. The $20 Team plan includes 1,000 credits a month, and unused credits never expire.
