Inbound lead enrichment in seconds
Inbound lead enrichment in seconds
A signup fires a webhook and the row fills itself. Enrich inbound leads from a provider waterfall and from your own Stripe, Zendesk and PostHog data, then route them to a rep in seconds.
No credit card required
Free 200 credits every month
Speed to lead breaks when the research is manual
Most inbound forms collect an email and a name. Everything a rep needs to decide whether to call, and how fast, has to be found somewhere else first.
An email address is the whole lead
ana@acme.io signs up. You have no company, no headcount, no funding stage, no idea whether this is a solo founder kicking tires or a 400-person account with a budget.
Manual research is what kills speed to lead
A rep opens LinkedIn, then the company site, then your billing tool. Ten minutes a lead, and the leads arrive faster than anyone can research them. Response time is research time.
Nobody checks whether they already pay you
The most useful fact about an inbound signup is usually already in your Stripe, Zendesk or product analytics. Routing happens without it, so existing customers land in a cold outbound sequence.
Enrichment starts the moment the form is submitted
A webhook drops the signup into the table and the provider waterfall runs straight away: company, headcount, role, funding, tech stack. Cheapest provider first, and a miss costs nothing.
Enrichment starts the moment the form is submitted
A webhook drops the signup into the table and the provider waterfall runs straight away: company, headcount, role, funding, tech stack. Cheapest provider first, and a miss costs nothing.
AI handles inbound lead qualification
An AI column reads the whole row, scores it against your ICP and writes the reason next to the number. Your rep sees why a lead scored 91 before they open the tab.
Inbound lead routing back to CRM and outreach
The score, the justification and every enriched field write back to your CRM, and properties that do not exist yet are created with the right type. The qualified slice enrols in a sequence.
Webhooks and two-way CRM sync at $20
Inbound enrichment does not run without a trigger and a write-back, so neither sits behind a higher tier. All 127 integrations work as sources and destinations on every paid plan.
How inbound lead enrichment works, signup to CRM
Five steps, set up once. After that every inbound lead goes through the same path without anyone opening the table.
Step 1
Point a webhook at your signup form
Send the form submission, trial signup or demo request to Oneprofile. Typeform, Calendly, your own app: anything that can fire a webhook creates a row.
Step 2
The waterfall fills the firmographics
Company, headcount, industry, funding and tech stack fill from the provider chain. Providers are tried cheapest first and the chain stops as soon as one returns a verified value.
Step 3
Add columns from your own systems
Connect Stripe, Zendesk, PostHog or Postgres and pull the account's billing status, open tickets and product usage into the same row as the bought data.
Step 4
Score the lead and write the reason
An AI column reads the finished row and scores it against your ICP. Ranking runs across the whole table, not one row at a time, so today's signups are ordered against each other.
Step 5
Route it back to the CRM and into a sequence
Enriched fields, the score and reason sync to your CRM. High scores go to an owner, the rest to nurture, and the qualified segment enrols in an email and LinkedIn sequence, with replies in one inbox.
FAQ
What is inbound lead enrichment?
How fast does an inbound lead get enriched?
Do webhooks and two-way CRM sync cost extra?
Can I enrich inbound leads with Stripe or my own database?
What happens to leads that do not match my ICP?
How much does inbound lead enrichment cost?