AI lead generation for B2B
AI B2B lead generation from search to meeting
AI B2B lead generation turns a plain description of your buyer into matching people, each researched, scored for fit, and given a first line.
Plain-words search
Scored with reasons
Email and LinkedIn
Free plan: 200 credits a month, 3 integrations, no card
Published Oct 30, 2026
Why B2B lead lists fall apart before the first email
Most lists start as filters someone guessed at, get researched one tab at a time, and go out with a line that fits anyone. Lead generation AI software has to fix all three.
Filters guessed from a sentence in your head
You can say who the buyer is in one sentence. Turning it into job titles, industries, and headcount ranges takes a dozen tries, and each try is a list you still have to check.
Ten minutes of research per company, by hand
Say each company takes ten minutes across its site, its LinkedIn page, and its open roles. Two hundred leads is most of a working week before anyone writes a word.
Fit judged by feel, first lines from a template
Whether a lead fits depends on who checks it that day. The opening line is a merge field with the company name in it, and the reader can tell nobody looked.
What AI lead generation costs per B2B lead
Counting the matches is free. Each step after that shows its price before it runs, and a work email lookup that finds nothing costs nothing.
Step | What AI does | Credits per lead |
|---|---|---|
Describe and count | The AI Assistant turns your words into filters and counts the matches | Free |
Find work email | Data sources tried most accurate first, first answer kept | Up to 10, nothing on a miss |
Verify email | A deliverability check before anything sends | Up to 0.8 |
Research the company | The Company researcher reads their site and LinkedIn page | 5, only when it answers |
Score fit | The ICP scorer returns a band, a 0 to 100 score, and reasons | 3, only when it answers |
Draft the first line | The Person researcher writes a hook true of that one person | 5, only when it answers |
Prices from the enrichment and agent catalogs. With every step answering, a lead costs up to 23.8 credits, so Team's 1,000 credits cover at least 42 leads.
How AI B2B lead generation works in Oneprofile
Describe who you sell to. AI builds the search, and each lead you save can get a work email, a company profile, a fit score, and a first line.
Describe the buyer and see the count free
Type who you want into the box on Find leads. The AI Assistant sets the filters, says how many match, and adds nobody until you approve the price on its card.
A work email and a company profile on each lead
Find work email checks data sources most accurate first and keeps the first answer. The Company researcher reads each site and LinkedIn page and writes what they sell, and to whom.
A fit score with the reasons beside it
The ICP scorer reads each lead against the ideal customer profile in your business context and returns strong, possible, or poor, a 0 to 100 score, and the facts behind it.
A first line written for one person
The Person researcher reads a lead's profile and recent activity and ends on one hook: the most specific true thing it found. Pasted into anyone else's email, it would not work.
AI outbound lead generation on email and LinkedIn
Enrol the leads in a sequence. Its agent writes each email from their research, LinkedIn steps share the same cadence, and a reply stops the follow-ups.
Turn a sentence about your buyer into leads
Free plan: 200 credits a month, 3 integrations, no card
Example: one lead, start to finish
Say you type: heads of operations at logistics software companies with 50 to 300 employees in the US. One match runs operations at cleardue.example. The Company researcher finds they sell route planning to regional carriers. The ICP scorer returns strong, 82, citing her operations title and the logistics software category. The hook opens on the dispatch problem she posted about last month.
See what a first run costs before it starts
Counting matches is free, and every step shows the most a lead can cost before it runs. The Free plan includes 200 credits a month, 3 tables, and 100 rows per table.
Pairs to set up for AI-found leads
The source supplies the leads or the context. The destination is where they get worked.
Describe the buyer and send the strong fits into an email and LinkedIn sequence, with each lead's research and first line attached.
Export the fit score, the reasons, and the company research to HubSpot properties you create once, so the rep sees why a lead was picked.
Look up each new lead in HubSpot by email before the sequence starts, so you can leave out the contacts your team already talks to.
Push the strong fits to Pipedrive with their score and reasons, and keep the possible fits in Oneprofile for a later look.
Import an event list from Google Sheets, run the same research, scoring, and first line on it, and enrol the strong fits in a sequence.
Look up each lead's PostHog profile by email, so Attio shows which leads already use your product before the rep writes a word.
AI B2B lead generation: common questions
What does AI do in B2B lead generation?
It does the work between knowing your buyer and writing to them. AI turns a plain description into a people search, researches each company, scores fit against your ICP, and drafts a first line. Data sources tried in order find the work email.
Is AI lead generation accurate enough to email from?
Only after a check. Find work email keeps the first answer from sources tried most accurate first, and Verify email runs a deliverability check for up to 0.8 credits. A lead with too little data gets no fit score, never a poor one.
What should lead generation AI software do for a small team?
Find the people, research them, judge fit, and write the opening line in one place, so no list is exported from tool to tool. Oneprofile does all four, then runs the email and LinkedIn sequence from the same leads.
How much does AI lead generation cost per lead?
Counting is free. With every step answering, a lead costs up to 23.8 credits: up to 10 for a work email, up to 0.8 to verify it, 5 for company research, 3 for a fit score, and 5 for a first line. A work email lookup that finds nothing costs nothing.
Does AI outbound lead generation send emails without me?
Only as far as you allow. New senders start on Send when confident: a message the agent rated high, with enough known about the contact, sends on its own, and the rest wait in Tasks for a person. Always ask holds every message for you.
Do I have to write an ICP before AI can score leads?
No. Sign up with a company email and Oneprofile drafts your business context, ideal customer profile included, from your website. Edit it in Settings, and the ICP scorer judges every lead against what it says.
About this article
Utku Zihnioglu
CEO & co-founder
Serial entrepreneur who built infrastructure companies handling billions of requests. Now leads engineering at Oneprofile, which finds the people worth talking to, researches each one, and follows up until they reply.
Drafted with AI from our product docs and code. Utku Zihnioglu answers for what it says.
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