CRM enrichment that keeps every record current
CRM enrichment that keeps every record current
Connect HubSpot, Salesforce, Attio or Pipedrive. CRM enrichment fills the missing fields from a provider waterfall and your own Stripe, Zendesk and PostHog data, then syncs back both ways.
No credit card required
Free 200 credits every month
Why CRM enrichment breaks when it runs by hand
Reps fill in what the form asked for and skip the rest. The usual fix is a CSV export, a provider run and a re-import that overwrites whatever someone corrected by hand.
Empty fields nobody has time to fill
A contact arrives with a name and an email. Company size, industry, role and phone stay blank, because filling them means a provider tab and a copy-paste for every single record.
Records decay from the day they are created
People change jobs and companies raise, merge or shrink. The CRM keeps the version from the day the record was entered, so routing and reports run on facts that stopped being true.
What they bought and asked never reaches the CRM
An account's Stripe payments, Zendesk tickets and product usage sit in three other tools. A rep opens the CRM record before the call and sees none of it.
Missing fields filled from a provider waterfall
Work email, phone, headcount, industry and role fill in from the waterfall. Cheapest provider first, the chain stops at the first verified value, and a lookup that finds nothing costs nothing.
Missing fields filled from a provider waterfall
Work email, phone, headcount, industry and role fill in from the waterfall. Cheapest provider first, the chain stops at the first verified value, and a lookup that finds nothing costs nothing.
AI writes a summary and a fit score on every record
AI reads the finished record, writes a short summary of the account and scores it against your ICP with the reason attached. Both land on the CRM record as properties reps can filter on.
Two-way CRM sync that leaves rep edits alone
Write-back is per field. A value a rep typed by hand is never overwritten by a provider's guess, and missing properties are created with the right type. Included on every paid plan from $20.
Keep CRM data up to date on a schedule
New records are enriched as they arrive and the schedule you set refreshes the rest, touching only what changed. The cost of a refresh is shown before it runs, and a miss is never billed.
How CRM enrichment works, first sync to scheduled refresh
Set it up once. After the first sync the CRM stays complete on its own, and nobody exports a CSV again.
Step 1
Connect your CRM and choose the records
Authorize HubSpot, Salesforce, Attio or Pipedrive and pick contacts, companies or both. Anyone who joins the CRM later is picked up on the next run, with nothing to re-import.
Step 2
The waterfall fills the empty fields
Work email, phone, headcount, industry and role are looked up provider by provider, cheapest first, stopping at the first verified value. You see the estimated credit cost before it runs.
Step 3
Pull context from your own systems
Connect Stripe, Zendesk, PostHog or Postgres and match on email or domain. Plan, MRR, open tickets and last product activity land on the same contact and company as the bought data.
Step 4
Write back, with missing properties created for you
Choose which fields go to the CRM. A property that does not exist yet is created with the right type before the first write, and a value a rep edited by hand is left as it is.
Step 5
Refresh on a schedule, only what changed
Set the schedule once. Each run re-enriches only the records that changed since the last one. The difference writes back, so the CRM never needs a cleanup project.
FAQ
What is CRM enrichment?
Does automated CRM enrichment overwrite what my reps typed?
Can a CRM enrichment tool use my own Stripe, Zendesk or product data?
How do I keep CRM data up to date after the first run?
Which CRMs does Oneprofile enrich?
How much does CRM enrichment cost?