Lead scoring software that explains every score
Lead scoring software that explains every score
Bought firmographics and your own Stripe, Zendesk and PostHog data feed this lead scoring software. It scores every lead against your ICP and syncs the score and reason to your CRM.
No credit card required
Free 200 credits every month
Why lead scoring software needs more than CRM fields
Most teams already have a score. It lives in the CRM, adds points per field, and nobody on the sales floor can say why one lead beat another. So reps go back to working the list by gut.
A number with no reason behind it
The CRM's built-in lead scoring tool adds points for a title, a headcount band and a form fill, then hands the rep a 72. Nobody can explain why the 72 beat the 48, so nobody trusts the order.
The score only sees what sits in the record
What the account pays in Stripe, what they asked support last month and what they did in the product never enter the number. A paying customer and a cold lead with the same title score the same.
The ranked list never makes it back to the CRM
Paste a list into a chat window and you get tiers back in a document. Re-scoring means pasting the whole list in again, and nothing writes the result back to the CRM on its own.
A rubric you can point to when a lead outscores another
You write what a good lead looks like: the industries, the headcount band, the plan they should already be on, the disqualifiers. That rubric is what a rep can point to when a lead outscores another.
A rubric you can point to when a lead outscores another
You write what a good lead looks like: the industries, the headcount band, the plan they should already be on, the disqualifiers. That rubric is what a rep can point to when a lead outscores another.
Automated lead scoring across the whole list in one pass
AI reads every lead, ranks them against each other and writes the reason beside the score. Change the ICP and every lead is re-scored, whether the list came from your CRM, a CSV or a people search.
Score and reason written to your CRM as properties
Both write back to HubSpot, Salesforce, Attio or Pipedrive on every paid plan from $20, and missing properties are created with the right type. Reps filter on the score where they already work.
Lead qualification ends in a rep or a sequence
Scores above your threshold enrol in an email and LinkedIn sequence, with the reason feeding the opening line. The rest go to nurture, and a reply pulls the lead into one shared inbox.
How lead scoring software works, leads to synced score
Write the rubric once. After that every new lead is enriched, scored and synced without anyone doing the work by hand, and a changed ICP re-scores the list.
Step 1
Load the leads you want scored
Pull contacts or companies from HubSpot, Salesforce, Attio or Pipedrive, upload a CSV, or start from a people search. Whoever joins the list at the source is added here too.
Step 2
Firmographics arrive from the provider waterfall
Headcount, industry, funding, tech stack and a checked work email fill automatically. Providers are tried cheapest first, and a miss never gets billed.
Step 3
Connect the systems that know what they did
Connect Stripe, Zendesk, PostHog, Gong or Postgres and pull plan, revenue, open tickets, product usage and call activity onto the same lead.
Step 4
Write the rubric and score every lead
Describe your ICP in plain words: the industries, the headcount band, the signals that matter, the disqualifiers. AI scores every lead against it in one pass and writes the reason beside the number.
Step 5
Sync the score to the CRM and enrol the top slice
Score, reason and the enriched fields write back as CRM properties, created for you if they are missing. Leads above your threshold enrol in an email and LinkedIn sequence, the rest go to nurture.
FAQ
What is lead scoring software?
How does automated lead scoring work in Oneprofile?
Can a lead scoring system use my Stripe, Zendesk or product data?
Does the score sync back to HubSpot or Salesforce?
Why is a written reason better than a points-based lead score?
How much does lead scoring software cost?