Updated Oct 16, 2026
Account-based marketing automation
ABM automation that tiers your accounts
Load your target accounts, enrich them from a waterfall of data sources and from your own Stripe, Zendesk, and PostHog data, then let AI tier every account and write the tier back to your CRM.
AI account tiering
142 integrations
CRM write-back
Free plan: 200 credits a month, 3 integrations, no card
What ABM automation replaces in a hand-built list
A target account list is usually built once in a spreadsheet, tiered on whatever was known that week, and then left alone. The tiers are wrong by the time the campaign ships.
Tiers built on bought firmographics alone
Headcount, funding stage, and tech stack decide the tier. Nobody checks whether the account already pays you, already churned, or filed four support tickets last month.
Account tiering goes stale in a week
A company raises, hires a VP of Sales, or drops out of your ICP entirely. The spreadsheet does not know. Reps keep working a ranking that was accurate the day it was built.
The stack only holds together with an ops hire
Five tools have to talk before an account-based program runs: the CRM, a data source, an enrichment tool, a sequencer, and an ad platform. Most teams have nobody to own that wiring.
Where each ABM tier goes
Tiers come from the fit score's bands. What happens to each one is a saved view and a sequence you set up once.
Tier | Who it is | How it is worked |
|---|---|---|
Tier 1 | Strong fit, scored 70 or above | Written to the CRM with the reason, in a saved view your reps work first |
Tier 2 | Possible fit, scored 40 to 69 | A saved view that an email and LinkedIn sequence enrols from |
Tier 3 | Poor fit, scored under 40 | Kept in the CRM with the reason, and re-scored when a refresh changes its data |
Judge the tiers by pipeline created, win rate, and time to first meeting, not by how many accounts each one holds.
How Oneprofile does ABM automation
Your target accounts stay together in one place. Accounts get enriched from the waterfall and from your own systems, then AI tiers them and the result goes back to the CRM.
Account tiering on data you already own
Stripe, Zendesk, PostHog, Gong, and Postgres enrich accounts alongside the bought firmographics. A tier can weigh revenue history and support load, not just headcount and funding stage.
ABM data enrichment across 142 integrations
Company, headcount, industry, location, and tech stack fill from data sources asked one at a time, most accurate first. Each lookup stops at the first answer, and one that finds nothing costs nothing.
AI tiers every account in one pass
AI scores each account against your ICP from 0 to 100 and writes the reason next to the tier. Every account is held to the same standard, so the sorted list means something.
ABM workflow automation into your CRM
The tier, the score, and the reason write back to CRM fields you create once. Save each tier as a view, and point a sequence at the slice you want to work.
CRM write-back on every paid plan
Account-based marketing automation is worthless without a write-back, so it is not a premium feature here. The 142 integrations read data in, write it back, or both from $20 a month.
Put your target account list in tiers
Free plan: 200 credits a month, 3 integrations, no card
Example ICP and tiers
ICP: B2B software companies with 50 to 500 employees, a sales team, and HubSpot or Salesforce in their stack. Disqualify agencies and companies under 20 people. Strong fits score 70 or above and become Tier 1, possible fits (40 to 69) Tier 2, poor fits Tier 3. Each account carries its reason, such as a recent Series B, 140 employees, and two open AE roles.
What a first run costs
Load a sample of your target accounts and see the most the run can cost, and what it usually costs, before it starts. A lookup that finds nothing costs nothing.
Account-based marketing automation pairs
The source holds the context that decides a tier. The destination is where the tier gets worked.
Pull seats in use from your BigQuery warehouse onto Salesforce accounts so the tier weighs how far an account has already adopted the product.
Bring Stripe revenue history onto HubSpot accounts so a past customer never gets tiered as a cold logo.
Pull Gong call topics onto the account record so Salesforce tiering reflects what the buying committee actually said.
Send PostHog product usage to Attio so accounts already using the product rank above the ones that only look right on paper.
Add open Zendesk tickets to the HubSpot account so support load is part of the tier instead of a surprise on the first call.
Save the Tier 2 slice of your HubSpot accounts as a view and point an email and LinkedIn sequence at it, with the tier and the reason ready as variables.
ABM automation: common questions
What is ABM automation?
ABM automation builds and maintains your target account list without manual research. Accounts are enriched from data sources and from your own tools, tiered by AI against your ICP, then pushed back to the CRM with the tier and the reason attached.
How does automated account tiering work?
AI reads each finished account against your ICP, then writes a score, a tier, and a short justification. Change the ICP criteria and every account gets re-tiered on the next run.
Can ABM automation use my own billing and product data?
Yes. Stripe, Zendesk, PostHog, Gong, and Postgres are five of the 142 integrations that can enrich the same accounts as the bought firmographics. That is how a tier accounts for revenue history and support load.
Do I need an ops person to run ABM automation?
No. The data source order is set for you, you create the CRM fields once, and the same CRM connection brings accounts in and takes tiers back out.
Does CRM write-back cost extra?
No. The 142 integrations read data in, write it back, or both on every paid plan, starting at $20 a month. The CRM write-back is the step that makes account-based marketing automation useful, so it is not gated behind a higher tier.
How much does ABM automation cost?
One credit meter, a published price per operation, and the cost of a run shown before it starts. The $20 Team plan includes 1,000 credits a month, and unused credits never expire.
