ABM automation in one account table
ABM automation in one account table
Load your target accounts, enrich them from a provider waterfall and from your own Stripe, Zendesk and PostHog data, then let AI tier every account and write the tier back to your CRM.
No credit card required
Free 200 credits every month
What ABM automation replaces in a hand-built list
A target account list is usually built once in a spreadsheet, tiered on whatever was known that week, and then left alone. The tiers are wrong by the time the campaign ships.
Tiers built on bought firmographics alone
Headcount, funding stage and tech stack decide the tier. Nobody checks whether the account already pays you, already churned, or filed four support tickets last month.
Account tiering goes stale in a week
A company raises, hires a VP of Sales, or drops out of your ICP entirely. The spreadsheet does not know. Reps keep working a ranking that was accurate the day it was built.
The stack only holds together with an ops hire
Five tools have to talk before an account-based program runs: the CRM, a data provider, an enrichment tool, a sequencer and an ad platform. Most teams have nobody to own that wiring.
Account tiering on data you already own
Stripe, Zendesk, PostHog, Gong and Postgres become columns beside the bought firmographics. A tier can weigh revenue history and support load, not just headcount and funding stage.
Account tiering on data you already own
Stripe, Zendesk, PostHog, Gong and Postgres become columns beside the bought firmographics. A tier can weigh revenue history and support load, not just headcount and funding stage.
AI tiers the whole table in one pass
An AI column reads every account against your ICP, ranks them against each other, and writes the reason next to the tier. Ranking across a table is not something a per-row lookup can do.
ABM workflow automation into your CRM
The tier, the score and the justification write back, and missing properties are created with the right type. Each tier goes to an owner, an ad audience, or a sequence that enrols from the table.
Two-way CRM sync on every paid plan
Account-based marketing automation is worthless without a write-back, so it is not a premium feature here. All 127 integrations work as sources and destinations from $20 a month.
How ABM automation works, list to CRM
Set it up once. After that the account list refreshes, re-tiers and syncs without anyone opening the table.
Step 1
Load your target account list
Pull accounts straight from HubSpot, Salesforce, Attio or Pipedrive, or paste a list of domains. Every account becomes a row you can add columns to.
Step 2
Fill the firmographics from the waterfall
Headcount, industry, funding, hiring and tech stack fill automatically. Providers are tried cheapest first and the chain stops as soon as one returns a verified value.
Step 3
Add columns from your own systems
Connect Stripe, Zendesk, PostHog, Gong or Postgres and pull revenue, open tickets, product usage and call topics onto the same account row.
Step 4
Tier every account with AI
An AI column scores each account against your ICP, sorts the table into tiers, and writes a short reason for the tier it gave. Change the criteria and the table re-tiers.
Step 5
Push tiers back to the CRM and channels
The tier, the score and the enriched fields sync to your CRM. Tier 1 routes to an owner, Tier 2 to an email and LinkedIn sequence, and Tier 3 to a matched audience in your ad platform.
FAQ
What is ABM automation?
How does automated account tiering work?
Can ABM automation use my own billing and product data?
Do I need an ops person to run ABM automation?
Does two-way CRM sync cost extra?
How much does ABM automation cost?