To launch on Product Hunt, make a personal account, build your product page, schedule a date, and spend that whole Pacific Time day answering comments. That is how to launch on Product Hunt by its own guide: it is free, you can post your own product, and one rule sits above the rest, never ask anyone to upvote.
Pick a date and your time zone in the planner above. It shows when the day starts and ends for you, the rules in Product Hunt's own words, and a checklist grouped by when each item is due.
The rules that shape the day
Product Hunt keeps its launch rules short, and each rule in the planner links the help page it comes from. In practice:
Share your link where your audience already is, and ask people to try the product and leave feedback.
A launch day giveaway is fine when no upvote is attached to it.
Every co-maker uses a personal account of their own, made well before the day.
The Product Hunt team hand-picks which launches it features. A launch that is not featured still goes live and keeps its page, which is what people find when they search your product's name later.
Prepare in order
Work down the checklist from the top. Weeks before, spend time on Product Hunt as yourself, commenting on launches you like, so your name belongs to a person people have seen around.
Two items are easy to skip. Sign up for your own product in a clean browser the week before, because launch day traffic will find a broken step. And pick one or two measurable goals before the date, so the day after you can tell whether it worked.
On the day, split the hours so someone is always answering comments, overnight in your time zone included.
After launch day
Keep replying for days and follow up with everyone who showed interest. We tried Product Hunt with Oneprofile, and the planner's Product Hunt entry says how it went. To choose the date itself, read the best day to launch on Product Hunt.
The buyers you want most probably never browse Product Hunt. Oneprofile finds the people and companies that fit your product, with a free count first, so you can write to them by email and LinkedIn.