AI Overview citations for GTM topics go mostly to sites you do not own. In the map above, YouTube and Reddit lead every topic and LinkedIn is close behind, ahead of any company's own pages.
The map reads which sites Google's AI Overview cites for B2B data enrichment, CRM data enrichment and outbound sales automation, in the United States, in English. We left out the companies that sell business data, and the enrichment, cold email and AI SDR tools in our market.
How to read the map
Each topic gives a site's rank, its citation count and its share in that topic's latest read, with the read before in brackets. Compare share across topics, because each topic draws a different number of citations. Watch rank over time, though two reads are too few to call a trend.
A gap in the ranks is a company we removed, not a missing reading. Each topic carries the date of its latest read, so check it before you quote a cell. Type a domain into the search to see whether your site is on the map.
What the citations show
Video walkthroughs and forum threads are what the answer reaches for first, probably because both answer one narrow question in a person's own words. The large CRM makers' own pages are cited for every topic, with review and analyst sites lower down. Outbound sales automation is the odd one: job boards and phone software show up only there, so Google seems to read "outbound sales" as a job and a phone call as much as an email program.
Google's guidance on AI features in Search says a page needs nothing special to be cited, only to be indexed and eligible to show with a snippet. Visits from these features are counted inside ordinary web search in Search Console, so you cannot split out the clicks a citation sends.
Where to publish next
A short video of the exact job, titled the way people search for it.
Plain answers in forum threads, as yourself, with no pitch.
LinkedIn posts under a person's name.
Your own page, answering one question in its first paragraph, so the places above have something to link to.
Oneprofile turns a topic into the people posting about it on LinkedIn, with a free count and preview. They are often the ones writing what the AI Overview reads, and you can write to them by email and LinkedIn.