Clay pricing plans: what each plan buys, with every price dated

Clay pricing plans look simple on the card: Free, Launch, Growth, and Enterprise. Each paid plan is really two purchases sold as one, a block of actions and a block of data credits, and the two run out on different schedules.

This page stays on what Clay charges and what has changed in our record of it. For the wider field of tools, see our Clay alternatives and competitors page.

Clay pricing plans, taken apart

Clay bills per workspace, with unlimited seats on every plan. The price of each paid plan on the pricing page is the sum of two sliders, one for actions and one for data credits.

One small thing on the Launch card: its label reads 3K data credits a month, while its slider and the pricing FAQ both say 2,500. We use 2,500.

Before you size a plan, you can price your own list on the Free plan. Every enrichment shows its cost before it runs.

What the two meters in Clay pricing plans buy

The two meters pay for different things, and Clay prices them separately:

• Actions pay for platform work: running a table, calling a data partner or a model, and sending or exporting data. They start at less than $0.01 each.

• Data credits buy data and AI from the data partners in Clay's marketplace. They start at $0.05 each.

• Token-heavy AI models are billed by the tokens they actually use, shown as an estimate in data credits.

• Your own API key costs one action and no data credit.

The meters also expire differently. Actions reset each billing cycle and never roll over. Data credits roll over on Launch and Growth, up to 2x the monthly amount, and extra data credits on those plans cost a 30% premium. Free cannot buy extra data credits.

What the pricing page does not print is how many data credits a work email or a phone number costs. Without that, nobody can turn a Clay plan into dollars per found email from the pricing page alone, and the comparison table on this page says so in its row for each.

That is not a complaint about Clay in particular. A credit is a currency each tool prints for itself, and a per-credit price tells you very little until you know what one result costs in it.

Clay pricing update: what changed, and what did not

Our record of Clay's pricing starts on Oct 16, 2026, when we read the pricing page in both its monthly and annual views. No Clay price has moved in that record since. The copies of the same page we saved between Aug 5 and Oct 21, 2026 show the same prices too.

So if you are looking for the new Clay pricing, the table above is it, as of the day we checked. Several pages that rank for this search still quote older tiers instead of Launch and Growth. Clay's own docs keep a separate Legacy plans page, so read any other plan name as Clay legacy pricing, not what the pricing page offers today.

We keep this as a dated log, the GTM Pricing Changelog, and re-read it every month. The comparison table on this page is built from it. Here is what the log holds since Oct 16, 2026:

• Clay, Airscale, and Bitscale: no price changes.

• Databar: no change to its paid prices. Its pricing page now shows a Free plan with 150 API Network Credits, where our Oct 16 read found 100 trial credits per workspace, once.

• Oneprofile: the Free plan became 1 seat on Oct 22, 2026, and its credits have reset each month since Oct 29, 2026. Paid, bought, and referral credits still never expire.

For a line-by-line read of what the switch to two meters means beside one credit balance, see Clay pricing change: what it costs now vs Oneprofile.

Clay enterprise pricing

Clay enterprise pricing is not published. The plan is custom, with an annual commitment, and the pricing FAQ puts it at 100,000+ data credits and 200,000+ actions a month.

What it adds matters more than what it costs for most teams reading this. The Clay API, SSO, SCIM, and RBAC are Enterprise only. Enterprise also rolls over up to 15% of the prior year's purchased credits on renewal, where Launch and Growth roll data credits over month to month.

We don't know enough about how Clay negotiates Enterprise renewals to say whether that 15% matters in practice. It probably depends on how close to the commitment you run.

Clay pricing plans: strengths and limits

Clay's billing has real strengths, and they are worth naming before the limits.

Pros

• Unlimited seats on every plan, Free included, so adding a teammate never changes the bill

• No data credits or actions are charged when an enrichment returns no result

• Data credits roll over on Launch and Growth, up to 2x the monthly amount

• A free plan every month: 500 actions and 100 data credits, with up to 200 rows per table

• Your own API key costs one action and no data credit

Cons

• Two meters to forecast: actions for platform work and data credits for data and AI

• CRM auto-sync and enrichment start on Growth: $495 a month billed monthly, $446 billed annually

• Actions reset each billing cycle and never roll over

• Extra data credits on Launch and Growth cost a 30% premium, and Free cannot buy extra

• The Clay API, SSO, SCIM, and RBAC are Enterprise only, on custom pricing with an annual commitment

Anyway, back to the invoice.

Clay pricing plans beside one credit meter

Two meters means two numbers to predict before the month starts. If finance asks what next month costs, the honest answer on Clay is a range on each meter, and the meter that runs out first sets the bill.

Oneprofile bills on one. Team is $20 a month billed monthly for 1,000 credits ($192 a year billed annually), and its sizes run up to $400 a month for 20,000. Pro is $200 a month for 5,000 credits. Extra credits are $20 per 1,000 on every paid plan, and paid credits never expire.

Each enrichment is priced in those credits, and the price shows before you run it:

Say your team needs 500 work emails a month. On Oneprofile that is up to 5,000 credits, the $100 Team size billed monthly, and less when a lookup is answered by a lower-priced data source or finds nothing. On Clay, the same month depends on how many data credits each email costs in your waterfall, plus the actions to run it, and neither number is on the pricing page.

Find work email checks its data sources in an order set by accuracy, not price, and stops at the first answer. The work emails then feed email and LinkedIn sequences from the same list, and the results export back to your CRM.

Whichever tool you price, compare the total cost of ownership over a full year: the plan, the extra credits you will buy, and the hours someone spends keeping the setup running. For what enrichment costs per contact across pricing models, see B2B data enrichment cost.

Get started free and price your first 20 work emails on the Free plan's 200 credits a month, with 1 seat, up to 3 integrations, and 3 tables of 100 rows.