Lead generation for law firms that serve businesses
Find companies at the moment they need counsel, from a funding round to a hiring push, and reach the general counsel or founder by email and LinkedIn.
Search by funding round
Clients kept out
You approve every message
Free plan: 200 credits a month, 3 integrations, no card
Published Nov 8, 2026
Why lead generation for law firms starts with an event
Most advice on lead generation for law firms is about consumer cases and bought clicks. Business clients hire counsel when something just happened: a round closed, a hiring push, a new office. Find leads finds those companies and the person at each who hires counsel.
Field | One company after one run |
|---|---|
Company | Cleardue, cleardue.example |
Found with | Find people: Seniority Founder, employer last raised after Aug 1, 2026 |
What happened | A Series A round in October, from News finder, with its source |
Fit with your ideal client | Strong, 84, with the facts behind the score |
Who hires counsel | Dana Whitfield, co-founder and CEO, work email checked as valid |
First message | Opens on the new round and the contracts that follow it, written by the sequence's agent |
Before it sends | Waits in Tasks until a partner approves it |
Example data for an invented company.
Lead generation for law firms in four plays
Four plays for corporate, employment, and immigration practices, from a funding round to a reply in your inbox.
01 · Funding
Find companies that just raised a round
Find companies filters on Last round, such as Seed or Series A, and Last raised after a date you pick. A new round brings new investors, new hires, and new contracts to paper.
02 · Hiring
Catch companies hiring across several states
Find companies hiring takes a job title, such as Recruiter or HR Manager, and the countries, states, or cities the roles are based in.
03 · The buyer
Find the general counsel, founder, or HR lead
In Find people, set Departments to Legal or Human Resources, or Seniority to Founder. Started this role after finds people new to the job, such as a general counsel who just joined.
04 · Outreach
Email and LinkedIn written from the event
News finder returns the dated event at each company, and the sequence writes from it. It sends from your Google Workspace mailbox and your LinkedIn account, and stops on a reply.
What lead generation for a law firm costs for 50 leads
0
Credits to count how many people or companies match a search
Up to 18
Credits for one contact's work email, news check, and fit score
$20
A month on Team for 1,000 credits, with unlimited seats
Prices from the Oneprofile catalog. Credits are worth $20 per 1,000.
50 founders and general counsel at companies that just raised | Credits | Worth |
|---|---|---|
Find work email for each of the 50, up to 10 each | Up to 500 | Up to $10 |
News finder on each company, 5 each | Up to 250 | Up to $5 |
ICP scorer on each company, with its reasons, 3 each | Up to 150 | Up to $3 |
Verify email on the 20 that fit, up to 0.8 each | Up to 16 | Up to $0.32 |
Work email lookups that find nothing | 0 | $0 |
Say 20 of the 50 score strong or possible. A run condition skips Verify email on the other 30, and a skipped contact is never charged. The list comes to up to 916 credits, worth up to $18.32 at $20 per 1,000, inside one month of the Team plan.
On the Free plan, the work email, news, and score on 10 contacts come to up to 180 of your 200 monthly credits. Counting a search's matches is free. Sequence steps carry their own prices, and Launch shows the credits before anything sends.
Prices checked Nov 8, 2026.
Lead generation for law firms within solicitation rules
Does the search start from an event? A company that closed a Series A last month needs counsel sooner than one that only matches your practice area. Ask whether you can filter on the round, its date, and where a company is hiring.
Can you reach the person who hires counsel? Department and seniority filters matter more than list size: Legal for a general counsel, Human Resources for employment work, Founder at a startup.
Is every message written, and can a lawyer approve it first? ABA Model Rule 7.3 bars soliciting work for pecuniary gain by live person-to-person contact, and its comment says that excludes written messages a recipient can easily disregard. Your firm still answers for every word.
Does your state's rule differ? The ABA Model Rules of Professional Conduct are a model each state adapts, so read your state bar's version of Rule 7.3 before you send. This page is not legal advice.
How is a request to stop honored? Rule 7.3 also bars soliciting someone who has said they do not want to be solicited. Ask how a stop reply reaches every sequence, on email and on LinkedIn.
When a data source is queried, it receives only the lookup fields it needs, not the rest of the contact's data. We never sell customer data.
How Oneprofile fits a business law practice
Search on the events that create legal work, keep clients out of outreach, and approve every message before it sends.
Funding, growth, and office filters in one search
Find companies combines Last round, Headcount growth %, and Has an office in with industry and size. Counting the matches is free, so the list is shaped before you pay for it.
Current clients kept out of every sequence
Add a client's or an opposing party's domain to Do not contact, and no sequence emails or messages anyone there. A stop reply or an unsubscribe click adds that address too.
A lawyer approves every message before it sends
Set Send mode to Always ask on the sender's Settings tab, and every message the agent writes waits in Tasks for a person to approve, edit, or reject.
Lead generation for law firms: common questions
What is lead generation for law firms?
It is how a firm finds and reaches people likely to need its services. For a firm whose clients are companies, that means finding businesses at a moment of legal need, such as a funding round or a hiring push, and writing to the person who hires counsel.
Can lawyers send cold emails to potential clients?
Under ABA Model Rule 7.3, the ban on soliciting work for pecuniary gain covers live person-to-person contact, and its comment says that excludes written messages a recipient can easily disregard. State rules differ, so check yours. This is not legal advice.
Which law practices suit outbound lead generation?
Practices whose clients are companies: corporate and venture, employment, commercial contracts, IP, and business immigration. Personal injury, family, and criminal practices win clients through search, referrals, and intake, and this page is not written for them.
How do I find companies that need a lawyer now?
Search for the events that create legal work. Filter companies by Last round and Last raised after, find employers hiring in a given state, or find people who just started a role, such as a general counsel. News finder returns the dated event at each one.
Who should a law firm contact at a business?
The person who hires outside counsel: the general counsel at a larger company, the founder at a startup, and the head of people for employment work. In Find people, set Departments to Legal or Human Resources, or Seniority to Founder.
What does lead generation for a law firm cost?
Up to 916 credits for 50 contacts: a work email at up to 10, News finder at 5, and a fit score at 3 each, then a check at up to 0.8 on the 20 that fit. Team is $20 a month for 1,000 credits. Free has 200 a month, 3 integrations, 3 tables, and 100 rows per table.
About this article
Natsuki Z.
Co-founder
Managed product across proxy infrastructure and developer APIs at scale. Now leads product at Oneprofile, which finds the right people, researches each one, and follows up until they reply.
Drafted with AI from our product docs and code. Natsuki Z. answers for what it says.